Alpine experts to assist Renault and Caterham on Alpine brand positioning and model development
Alpine, the sports car brand resurrected by a joint partnership between Caterham and Renault, has created a new advisory board.
Headed by Renault’s chief operating officer Carlos Tavares, the board will advise and assist the senior management of the newly founded Société des Automobiles Alpine Caterham, on the brand’s positioning and development of its forthcoming model.
Members of the advisory board include Jean-Charles Rédelé, son of Renault brand founder Jean Rédelé, former sales manager and sporting director of Alpine Jacques Cheinisse and former Alpine test driver Alain Serpaggi.
The board is scheduled to meet twice a year, with the first meeting to be held in a few weeks’ time.
Daljinder Nagra