Morgan's sales success could lead to a range expansion with new engines and body styles
Morgan's success with its 3 Wheeler is encouraging the company to contemplate expanding it into a range in its own right, according to chairman Charles Morgan.
The much-praised 2.0-litre V-twin model is likely to be joined by versions with different engines and body styles, just as the original 3 Wheeler was.
“The response to the 3 Wheeler has far exceeded our expectations, both in volume and youth appeal,” said Morgan. This year’s sales are expected to top 600 units, beating sales of the traditional 4/4, Plus 4 and Roadster.
The firm is deciding whether to continue making models on traditional steel chassis or to move to a single platform that could be used for traditional and modern cars. “There are strong financial arguments for both,” said Morgan.
The company is already part of the way down the one-chassis route. It currently uses the same Aston-like extruded aluminium chassis as the basis for its traditional-looking Plus 8 and progressive Aero models; the combined annual volume of which runs at 150 units. But the company also continues to make around 500 traditional models per year, about the same number as it was making before the Aero and 3 Wheeler were launched.